Understanding Opt-Ins

Opt-Ins are custom designed content boxes, that can have a representative image, text copy and a subscribe to email list form.

The purpose of the opt-ins is to grab the user’s attention and interest through the visual aspect, leading to their subscription to your mailing list.

You can find your opt-ins list by navigating to your WordPress admin area -> Opt-In Hound -> Opt-In Forms.